It is a devastating diagnosis, despite the very good survival rates, as nearly 1,000 women a month in the UK die from the disease.
Treatment, such as mastectomy, removing a breast in surgery, can be particularly traumatic in its physical transformation of the body.
In 2013, actress Angelina Jolie, having found she carried a gene, BRCA1, which significantly increases the risk of developing breast cancer, opted for a prophylactic double mastectomy. This must have been an incredibly hard decision.
When a close relative, who loved the beach, had a double mastectomy, she never again swam in the sea and was reluctant to venture onto the shore.
There has been a lot of support in the town for Clare Mead and Kerry Dickson's leads in raising money for breast cancer charities.
The two business owners have motivated staff and friends in their efforts to raise money and provided a hint of pink brightness in a dull week.
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